An extension of the Santa Cruz Sentinel (the local newspaper), endeavors to reach beyond the typical newspaper demographic, to attract a younger readership in the online environment. Newspapers have struggled with this problem for the past five years, marmaris and SantaCruzLive.com is one of the most effective solutions to hit the Internet.
Newspapers are notorious for under-investing in their websites, making the development of a completely new site – focused on non-newspaper readers – a difficult sell. What do you do when you can’t get funding?
The answer: “open source”.
Open source software is free technology that is widely available on the Internet, offering sophisticated tools with no price tag. SantaCruzLive.com’s deployment of open source technology serves as a model to small businesses that seek dynamic websites without the accompanying costs. OPEN SOURCE CONTENTS
An Ambitious Agenda
The Santa Cruz Sentinel recognized early that they needed a way to reach younger readers. While the previous generation grew flowactivo up understanding the importance of the local newspaper, today’s youth turn to the web instead. Movie listings, local events, and even restaurants used to see the newspaper as the easiest way to reach new customers. That dynamic has changed, and SantaCruzLive.com wanted to take advantage of the emerging trend.
In attempting to appeal to a younger audience, though, the Santa Cruz Sentinel faced a daunting challenge. Newspaper investment in online efforts has always been thin, freespaceusa and SantaCruzLive.com would be a fundamentally new product; it would not simply mirror the newspaper. Knowing that they would not be able to fund an ambitious new product heavily, the team at the Santa Cruz Sentinel turned to the open source community for innovative software solutions without having to pay thousands of dollars in software fees.
Why Open Source?
Open source technology seems like the domain of geeks who continually try to build a better web mousetrap. For small businesses, though, flowerlisa open source technology has emerged into a viable alternative for establishing a web presence. The premise of the open source movement is that the technology is free. One simply can download the software they desire from one of many websites, and the technology can be modified to meet a company’s specific business needs.
The proliferation of open source technology has led to the development of a substantial pool of talent across the country. It is easy to find talent; you do not need to worry about being stuck with difficult or clumsy technology if you lose your web developer. Expertise is widely available; the cost of this expertise has come down substantially as a result. In fact, the wide adoption of open source technology has led to the development of sophisticated open source software that can be used “out of the box”.
With only limited funding, SantaCruzLive.com realized that it could cut its development time, develop a better website, and go live more quickly by using open source web development and content management tools. Zope and Plone obviated the need for extensive programming and made the website easier to manage. The team in Santa Cruz has new information to publish every day, requiring that non-programmers be able to publish content quickly. Open source technology made this possible. technoinstructor
Small Business Lessons
SantaCruzLive.com is a unique example of how a newspaper can serve as an example to the business community. Like most entrepreneurs, the “intrapreneurs” at the Santa Cruz Sentinel did not have a large budget, and the team already had full-time jobs managing the newspaper’s website magicianneo . They decided not to let the lack of funding and time is a barrier to their success. Using open source technology, the Santa Cruz team was able to reduce the cost of this project drastically, and they simply put in extra hours to develop Surf Lessons
Entrepreneurs know the same feeling. We spend long hours to develop our business. The work you do during the day is focused on marketing your products, developing new relationships, and servicing existing customers. Growth efforts often have to occur after hours. Money is always tight. We know all too well that an investment in new web technology comes out of the same pocket as the mortgage payment and car bill. Every dollar spent is spent judiciously.